A HISTORIC SHIFT IN THE CREATIVE INDUSTRY
This Is Not a Routine Notice — It Is a Turning Point Why Every Creative Practitioner Must Submit and Attend On 23 January 2026 , the Department of Employment and Labou r published a notice proposing to deem performers in advertising, artistic and cultural activities as employees for purposes of key labour legislation in South Africa. For many in the sector, this may sound like another government circular. It is not. It is a structural shift that could redefine contracts, budgets, working conditions, liability, and rights across the entire creative value chain. And the most important part of this process is happening now: public participation . Why Making a Submission Is Critical A written submission is not just a comment — it is a formal intervention in policy formation. When you submit, you: Influence the final wording of the law Protect your specific discipline’s interests Raise practical implementation challenges Propose workable solutions Place your concerns on official recor...