WHEN RHETORIC REPLACES UNDERSTANDING
A Reflection on Minister Gayton McKenzie’s CCI Sector Clusters Narrative On 4 March 2026 , the Department of Sport, Arts and Culture hosted a media briefing at Freedom Park in Pretoria where Minister Gayton McKenzie and Deputy Minister Peace Mabe addressed several matters within the department’s portfolio. The agenda included issues such as VAR, WAFCON, LIV Golf, Formula 1, the National Language Summit, Robben Island, the Venice Biennale, and the launch of Cultural and Creative Industries (CCI) Sector Clusters. However, one thing became immediately clear during the briefing: approximately 90% of the discussion centred on sport , leaving Arts and Culture to occupy the margins of the conversation. For a department tasked equally with the stewardship of Sport, Arts and Culture , the imbalance was not just noticeable—it was symbolic. For those working within the Cultural and Creative Industries (CCI) , the most striking moment came when the Minister attempted to explain the rationale...